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SELLER GUIDE
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Ecommerce Store

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Ecommerce Store | Health and Beauty

Verified Listing
VitaRx is a wellness BRAND that makes PERSONALIZED daily vitamin packs, fulfilled by our own FDA compliant facility In Puerto Rico with STRONG unit economics
Ecommerce Health and Beauty Sponsored Confidential
Business Location
Site Age
6 years
Monthly Profit
USD $25,313 /mo
Profit Margin
49%
Profit Multiple
2.5x
Revenue Multiple
1.2x
Ecommerce Health and Beauty
About the Business

Established in 2019, a wellness company offers personalized vitamin packs via a subscription model. Operating with an integrated system that includes a sophisticated website and a proprietary manufacturing and fulfillment facility in Puerto Rico, the business is positioned for sale as the owners seek to focus on other ventures. The ideal acquirer is an owner-operator skilled in marketing, as the company presents promising unit economics that signal profitability at scale. The sale includes physical assets, inventory, technology, subscribers, and a beneficial tax structure of 4%, making it a comprehensive acquisition. The company's operations encompass the entire value chain from website engagement to personalization, manufacturing, packaging, and fulfillment, based in Puerto Rico with custom machinery valued at $100,000. Existing inventory exceeding $150,000 ensures seamless transition for a buyer, supported by a recurring revenue model and current active subscribers totaling 1,698 with an average order value of $50.17. In addition to 21 vitamin and supplement offerings, the company has built a robust content hub to drive organic traffic and enhance search engine optimization (SEO). This initiative aims to minimize advertising dependency while increasing long-term value. The business employs a seamless user journey from a health quiz to personalized vitamin recommendations, finalized by the assembly of custom packs with customer-specific branding. The technology platform, developed for scalability, features a tailored front-end and Shopify Plus backend, requiring no further core enhancements. Financially, the business displays strong unit economics with a defined path towards profitability under its current performance model, factoring in its advantageous Puerto Rico tax decree that offers a corporate tax rate of 4%. This setup allows a buyer to potentially broaden product lines, retaining more profit, and enhancing portfolio-wide returns, marking a significant growth opportunity for someone adept in marketing and operations.
Ecommerce Health and Beauty
Vetted + Data Verified Listing

This quality listing has been vetted by the Flippa team or the broker to ensure accuracy of the information provided.

Our vetting team has reviewed this listing and verified:

  • Revenue
  • Primary Expenses
  • Traffic

The seller has also connected the following data integrations:

  1. Shopify

Payment Methods
Escrow.com
FlippaPay
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