The text discusses the sale of an e-commerce business that operates in the direct-to-consumer sector, specializing in consumable products with regular purchase behavior. This asset sale involves the transfer of digital assets such as the store, brand, customer database, and marketing systems, but excludes company liabilities. Highlights of the business include a 60% gross margin, a robust repeat customer base with 1.8 purchases per customer per year, and a proven Google Ads system with a return on ad spend (ROAS) of approximately 5.0. The business boasts lean operations, requiring only 6-8 hours per week to manage, and does not necessitate specialized skills. The business operates primarily in Norway but has potential for scaling to EU markets, given the documented inbound demand and low competition. Marketing assets include an email list of 9,000 subscribers, an Instagram following of 8,000, and a customer list comprising over 8,000 records. Operations are streamlined, with third-party logistics handling fulfillment and a predictable cost structure. The financials report a normalized annual earnings before interest and taxes (EBIT) of about 696,000 NOK. The business exhibits limited seasonality, with stronger sales aligned with campaign strategies rather than holidays. There are significant expansion opportunities due to ongoing market growth and existing demand, hindered mainly by inventory constraints. Buyers would benefit from untapped growth potential through improved inventory management and marketing activation. The asset sale ensures a smooth transition for the buyer, focusing solely on the e-commerce sector and not the legal entity of the company.