The business is an Amazon FBA operation in the US market, focused on selling high-quality, natural seagrass home decor. It operates under a fully passive model, where Amazon FBA manages fulfillment and returns. The brand has established a strong demand and garnered excellent product reviews. Key features of the business include a 100% natural handwoven product that occupies a competitive niche with high aesthetic appeal. It is Brand Registry-approved in the US, offering enhanced credibility, listing protection, and full A+ content. With inventory already stored in Amazon FBA warehouses, the business allows for an immediate takeover without onboarding delays. The sales history is strong and mostly organic, with recent profit downturns attributed solely to strategic PPC testing aimed at boosting ranking and review velocity, rather than any operational shortcomings. The sale includes supplier connections, packaging and branding assets, and an inventory valued at approximately $5,700 wholesale. The business covers the US market, while the seller retains rights for non-US and international expansions. Operations are 95% passive, requiring minimal involvement (1–2 hours weekly), with all logistics managed by Amazon FBA. Future growth can be achieved by reactivating PPC, optimizing keywords, and expanding to platforms like Etsy and Shopify in the US. Financials reflect fluctuations due to strategic PPC investments rather than performance issues. Enhanced PPC strategies or influencer partnerships could quickly improve margins. The sale includes full transfer of the Amazon FBA account, supplier contacts, brand assets, inventory, and onboarding support, offering a clean, low-risk, scalable business ideal for expansion in the US market.