The e-commerce brand under discussion focuses on providing innovative nail care solutions, primarily through its flagship product, a steam-based nail polish remover. This product promises quick removal of various types of polish without damaging nails and primarily targets women aged 18 to 45 who are interested in beauty and self-care. Operating on a direct-to-consumer model, the brand uses a Shopify platform bolstered by a presence on Instagram, TikTok, and Facebook for sales and marketing. Revenue streams include direct online sales, product bundles, and organic social media traffic. Financial performance from March to September 2025 indicates revenue of €100,000 with an average net margin of about 30%, and a conversion rate of 1.85%. The business anticipates an annual revenue of approximately €170,000, with a net profit of €50,000, supported by optimized advertising costs and a return on ad spend of 2.5x to 3x. Daily operations involve minimal management time, significant customer support through automated systems, and most customers are based in France. The business exhibits growth potential in exploring new markets, introducing additional product lines, and engaging in partnerships with content creators. The owner plans to sell the business to focus on a new venture, providing the buyer with all essential assets, including the online store, email list, and supplier contact information, to facilitate continued expansion and success.