The business is an e-commerce platform launched in 2021 from a passion for candles, home fragrances, and laundry scents. It offers high-quality, curated products designed to enhance living spaces, including scented candles, wax melts, candle warmers, and various fragrances. The operation, tailored for the Italian market, shows potential for international expansion. This online store operates using dropshipping and third-party fulfillment methods, optimizing for scalability. It utilizes a WooCommerce site with a modern design that appeals to a loyal customer base built through social media, email marketing, and organic traffic.
Key business metrics include a monthly gross revenue of approximately $5,000 USD from about 100 orders. The revenue model is direct-to-consumer with no physical stock holding. The primary customer base is in Italy, mainly comprising women aged 25 and over. Marketing channels include Instagram, Facebook, TikTok, WhatsApp Broadcast, and email campaigns. The product categories encompass scented candles, wax melts, candle warmers, laundry perfumes, ambient home fragrances, body care, and seasonal specials.
There is significant growth potential, supported by a strong foundation and increasing trends in home self-care and fragrances. The business could scale further through targeted ads, influencer marketing, SEO, and by tapping into new markets like the EU or U.S. Essential assets include the domain, WooCommerce site, branding, social media accounts, customer lists, supplier network, product photography, and a proven product catalog. This is an ideal opportunity for an entrant into the home and wellness e-commerce sector with active sales and expansion potential.