The business has achieved €30.5k in verified sales and €7.1k in net profit over the past year, with detailed reports available. It primarily focuses on a hero product, a steam-brush, accompanied by an upsell accessory, which simplifies operations and avoids SKU complications. Approximately 72% of its orders are cash on delivery (COD), facilitated by a specific courier, while the remaining 28% are card orders, automatically fulfilled by the supplier. The product carries a margin above 70%, with a low return rate under 2%. Over the year, the business processed 1,420 orders, with an average order value of €20.85 and an 8% repeat purchase rate. It has a 4.9-star rating for customer support, predominantly conducted via WhatsApp. The business is technically prepared for expansion through Google or Amazon platforms, with relevant tools and pixels fully installed.
Operations require about 5-7 hours weekly, involving supplier payments, COD label confirmations, responding to customer queries within 10 minutes daily, and monitoring ad budgets. Local stock is maintained for COD, while card orders are drop-shipped. The customer base is mainly in Italy, with 98% of orders, while the remainder comes from the rest of the EU. Customer acquisition is primarily through Meta ads, experiencing high engagement rates and a delivery success rate of 94% for COD customers. Financially, gross revenue stands at €29,642, with a net profit approximating €8k after accounting for various expenses.
The seller aims to create liquidity for a personal brand project, offering inventory, supplier contacts, and marketing assets with the sale, while proposing clear growth opportunities for the purchaser. Post-sale, the seller commits to two weeks of support to ensure smooth business transition.