This business was established to address a market gap by offering premium Apple Watch straps designed specifically for women, combining style and quality. The founder aimed to create a brand that not only delivers aesthetically pleasing and durable straps but also provides a seamless shopping experience. As demand for Apple Watch accessories rose, so did the potential to build a profitable e-commerce business characterized by variety, style, and personalized service. The decision to sell the business arises from the founder's desire to prioritize family commitments, which has made it challenging to balance life and business demands. The business is well-positioned for continued growth, boasting a strong customer base with nearly 2,000 Trustpilot reviews and a 4.6 average rating. It operates with an efficient supply chain from 35 manufacturers in China, managed by a third-party logistics provider in Austin, Texas. There's a robust inventory system in place, ensuring a steady supply of products. Day-to-day operations include overseeing marketing campaigns, customer service, inventory, and product development, supported by a team of employees and contractors specializing in various business functions. The marketing strategy includes a significant presence on social media and email marketing, leveraging platforms like Instagram, Meta, Google, and TikTok. Opportunities for business growth include expanding product listings on Amazon, enhancing wholesale partnerships, increasing presence on TikTok and YouTube, and improving SEO strategies. The sale includes a wide range of assets, such as the Shopify store, social media accounts, email subscriber list, and standardized operating procedures. Financial highlights include an annual revenue of $16,998,324, an annual profit of $1,529,630, and a total of 1,020 stock keeping units. This offers an excellent opportunity for buyers seeking a successful e-commerce venture with room for further expansion.