Spanish profitable womens fashion ecommerce store with over 10 years of history, 130K+ social followers, and 80%+ gross margins. Ready for a strategic relaunch.
The text describes a well-established ecommerce store in the women's fashion niche, which has been in operation for over a decade. Built on the WooCommerce platform, it boasts a strong digital presence with over 130,000 social media followers and a dedicated email list of more than 6,000 subscribers. Its key metrics include high gross margins exceeding 80% and low return rates of 7%. Despite a recent dip in activity due to the owner's shift in focus, it retains a loyal customer base and robust brand reputation, making it an attractive acquisition for a motivated buyer.
The business package includes supplier relationships, inventory, digital assets, and operational infrastructure. With traffic deriving primarily from social media and direct sources, the business presents significant SEO potential, with 27 keywords appearing on Google’s first page. All operations were efficiently managed through a compact warehouse setup, although recent fulfillment speeds have slowed.
Primarily serving the Spanish market, the store has demonstrated repeated customer engagement even with reduced marketing efforts, indicating strong brand equity. With proper renewed focus on marketing, inventory management, and operations, the financial downturn experienced due to the owner's shift in focus is recoverable.
Potential growth strategies include resuming social media activities, inventory restocking, enhancing site performance for better SEO, expanding into new markets, and utilizing the existing email list for marketing efforts. The business is rooted in the founder’s persona, which presents both challenges and opportunities for a buyer exploring rebranding to maintain and grow the business independently.
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