An Australian fashion brand caters to a significant market by offering apparel for women sizes 14-30 (US 10-26), addressing the demand for plus-size clothing. In June, the brand recorded $31,678 AUD in revenue, translating to a profit of approximately $20,000 AUD—all through email marketing. Year-to-date revenue stands at $177,575 AUD, with a stock retail value of $12,000 AUD. The company boasts a 17,600+ customer email list and conducts sales across Australia, New Zealand, the US, UK, and Canada. Notable partnerships include contracts with major retailers, although these contracts are currently paused due to scaling back. The business operates mainly via Shopify and uses third-party logistics services in Sydney. Despite requiring minimum time investment weekly, the business shows potential for international operation. The clothing line primarily targets women aged 30-65 and maintains a low return rate of 8%.
The company's technology stack includes Shopify, Klaviyo, Meta Ads, Google Drive, and Canva. On average, the monthly revenue is $40,000 AUD, with profits peaking during the Australian summer. The business has a significant opportunity for revenue growth through email marketing, winter collection launches, and product line expansion into bags, sunglasses, and other accessories. Cost-saving measures, such as using AI-generated models, are also suggested. The current owner, a full-time student, cites a lack of time and capital as the reason for selling, but believes in the brand's potential for substantial growth under new ownership.