This summary outlines a ready-to-sell baby product brand based in the U.S., specifically in Chicago. The business offers an innovative line of burp cloths characterized by their unique dual-shoulder design, which improves functionality by ensuring they stay in place and provide a clean side for quick cleanups. Made from highly absorbent cotton terry with a polyester fleece backing, these products are crafted to address real-world needs rather than being purely decorative. The sale package includes over 500 finished units, packaging materials, branding assets like sew-in tags, logo stickers, and extensive marketing assets which include professional videos and photographs. Additionally, brand assets such as the trademark-friendly brand name, logo, and the potential to reclaim social media handles are also included. With written website copy and detailed product descriptions, a buyer has the resources for an immediate relaunch. Operations previously relied on direct sales channels like Shopify and social media, particularly benefiting from platforms such as TikTok and YouTube. The target market primarily consisted of new parents looking for functional baby gear, credited with high satisfaction ratings due to the well-thought-out design and premium feel. The financials indicate a 62% gross profit margin, with the business valued at $7,500, reflecting the quality of its developed products and marketing potential. The current owners, two working fathers, initiated this brand to solve a personal challenge faced by one of them as a legally blind parent. They are selling due to bandwidth limitations in expanding the business further. The complete asset package presents a substantial opportunity for growth or resale of the existing inventory.