This business, focused on personalized storytelling, was established to foster closer relationships among families through meaningful storytelling. It offers customizable journals that encourage individuals to share and preserve personal stories, providing an emotional and unique gift alternative. This concept, termed "story-selling," integrates emotional appeal with high-margin, print-on-demand products, crafting a scalable and profitable venture.
The decision to sell this business arises from a recent dip in performance due to external competitive sabotage. Although current sales have slowed, a clear recovery plan exists, with potential revenue ranging between $800K to $1M per month following a strategic relaunch on social media platforms. The solid business foundation offers an opportunity for a new buyer to address these issues and drive significant growth.
Operating the business requires 30–40 weekly hours dedicated to trend analysis, creative strategy, and advertising. A small team supports these operations, comprising customer support, creative strategy, email marketing, and Google Ads experts. Fulfillment is managed by a dependable agent, with quick shipping times and existing inventory. Sales focus on the U.S. market through targeted advertising, maintaining a pricing strategy that enables a 15% profit margin.
Growth opportunities include replacing current Meta assets, exploring platforms like TikTok and Snapchat, and using AI for global market expansion. Further potential lies in introducing interactive products, upselling digital offerings, and revitalizing email marketing efforts to enhance retention and lifetime value.
The sale package includes various assets such as an online store, brand assets, customer engagement tools, advertising creatives, and comprehensive after-sale support.