A watch brand, founded by an individual passionate about skeleton watches, specializes in unique designs that stand out in the market. This direct-to-consumer business primarily uses an online platform for sales, alongside other platforms to expand reach. Since its launch in March 2023, the company has achieved a lifetime revenue of over €68,100, with €26,500 generated in the last year alone, all through organic marketing strategies. The business operates through a simple, low-effort process involving manual order fulfillment and social media management, typically requiring less than an hour per day. Revenue has continued to rise with €6,500 generated since reopening after a brief pause for personal reasons. The brand’s inventory holds a purchase cost value of approximately €4,200, and the company prides itself on maintaining a 50% profit margin. Key metrics include over 800 lifetime orders and a primary sales channel having generated €55,500 in revenue. Customer retention is strong, with a returning customer rate of 7.5% and an email list of 1,600 subscribers showcasing a 45% open rate. The company maintains a low refund rate of 2%. Future growth opportunities include scaling online sales with paid advertising, launching new products annually, and expanding reach through enhanced SEO on e-commerce platforms. The brand seeks a new owner who can capitalize on its profitability and growth potential, as the founder is moving on to a new venture.