A 7-year-old freemium SaaS platform offers an intuitive browser-based art reference tool suitable for hobbyists, students, and professionals. This service has over 2,000 active users and performs primarily on a subscription model, generating strong recurring revenue. The platform demands less than an hour of weekly owner involvement, making it an attractive low-maintenance asset with growth potential.
**Key Highlights** include annual revenue of $141K and a profit of $120K. The business operates passively, requiring minimal weekly commitment from the owner. Over 2,000 paying users subscribe mainly via monthly plans, with the platform using a freemium model to encourage organic customer acquisition. It enjoys significant traffic from SEO, with 67% arriving via Google Search. A substantial portion of revenue (70%) is U.S.-based, and its technology stack includes a custom-developed web app and backend.
Operations are streamlined, with technical maintenance unnecessary due to a stable infrastructure. Hosted on Cloudflare Pages with backend functions on Heroku, payments are processed through several established platforms, ensuring VAT/tax compliance. There are no employees or contractors, and minor advertising expenses total $500 per month.
The global user base includes artists, hobbyists, and educators. Revenue comes from a $14 monthly subscription or a $99 one-time purchase, with the majority of customers based in the U.S. The freemium model facilitates organic growth, with social media and influencer opportunities currently underutilized.
The business yielded a profit of $120,475 for the year ending May 2025, revealing stable monthly recurring revenue despite a 19% performance decline over two years without active marketing. The owner seeks to sell due to a new project focus, believing the business has untapped potential requiring fresh energy.
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