An online business specializing in shower curtains is being sold by its current owners who founded it as a family venture. The company operates through a major e-commerce platform and leverages third-party logistics for product delivery and inventory management. The business has developed a niche market with custom designs and quality products, but the owners are seeking to move on to new prospects. The business model is exclusively reliant on e-commerce sales, with advertising on the platform used to generate product interest. Key metrics include $105,000 in sales over the past year, a strong average rating from customers, and six SKUs across two product categories. Operations are minimal, requiring 2-4 hours per week for tasks such as ad management and inventory oversight. To maintain and grow its customer base, the business is continuing to innovate its product offerings through research and development. Financially, the business is stable, with profitability improving since a shift to a more cost-effective supplier. Over the past 12 months, the net profit was $6,900, increasing to $7,118 over four months after reducing costs. Identified growth opportunities include enhancing product offerings, optimizing advertising strategies, and expanding brand presence on social media platforms. The decision to sell arises from a desire to focus on preferred aspects of product design and development, as opposed to marketing and sales, coupled with the current limitation of resources and time. However, with increased investment and dedication, substantial sales growth is anticipated.