The company, launched on a prominent UK business show in 2006, specializes in sensory products that cater to the global restaurant industry. It operates through direct sales and several websites targeting different regions, including the UK, Australia, Europe, and Canada. The products are manufactured using top-tier components through a network of established suppliers. Assembly occurs in the UK, with distribution facilitated through warehouses in the US and Australia, while fulfilling UK and EU orders directly from the UK. The business is managed by a husband and wife duo, who have streamlined operations with outsourced warehousing support. This lean setup is poised for integration with similar businesses to significantly expand sales. A strong customer base comes from restaurants, bolstering the product's visibility and driving consumer purchases via online advertising channels. Seasonal sales spikes occur during popular gifting periods, with the UK, US, and Australia being major markets. The company prides itself on repeat business from commercial clients, thanks to its products' high quality. Financially, the company had its best years during the pandemic, peaking at over £1 million in sales in 2021, with a slight reduction in the following years. Recent figures show a slight decline, but December saw notable sales. The business sees potential for growth, particularly by focusing on reinvigorating the commercial sales segment. After nearly two decades at the helm and managing the business as a digital nomad, the owner aims to pass the business to a company capable of further expanding its market presence, similar to established barbecue brands.