The business is a family-run e-commerce company specializing in coffee accessories, with a significant presence in Australia and recent expansions into the UK, Canada, and New Zealand. It is built on expertise in SEO, e-commerce, CRO, and software development, making it an attractive acquisition opportunity due to its multiple growth prospects. Key highlights include an established market presence, a scalable business model, and several growth opportunities. These opportunities include broadening the product range to encompass the full coffee workflow, introducing a subscription model for coffee beans, exploring wholesale potential, and optimizing the supply chain to enhance profit margins. The business has also demonstrated success with a UK expansion model that could be replicated in other markets like Canada, Europe, the USA, and parts of Asia. The company utilizes a Shopify-based tech stack with a custom analytics dashboard and operates with lean staffing, requiring approximately 15 hours per week for order fulfillment, customer support, and inventory management. The customer base consists largely of first-time buyers, with room for growth in customer retention through repeat purchases and subscriptions. The financial highlights for FY2024 include a revenue of $485,768 AUD from 5,245 orders, with a strong portion of revenue from Australia (60%), followed by the UK (30%), New Zealand (7.5%), and Canada (2.5%). The owner is selling the business due to a career change requiring more time but is willing to provide transition support. This e-commerce venture offers a high-value investment opportunity with established brand presence and pathways for scalable growth.