The practice management software is a streamlined deadline and task tracking solution designed for accountants and bookkeepers in the UK. Initially launched in 2014, the software was acquired in 2021 and underwent redevelopment in 2023/24 by an experienced software developer with over two decades of experience. The business is experiencing steady growth through organic channels and word of mouth, with increasing visibility on Google for key terms related to accounting and bookkeeping practice management.
The software is well-suited for an individual with marketing expertise. The conversion rate for trial sign-ups stands at approximately 30%, though the current marketing website lacks sophistication. There is potential for leveraging affordable paid advertising through platforms like Google Ads, LinkedIn, and Facebook. The developer's LinkedIn account, with over 4,000 accountant connections, along with a company page boasting over 1,000 followers, could be valuable assets to a buyer interested in marketing.
The business operates with minimal intervention, requiring only occasional onboarding calls for new customers and responding to 2-3 support emails weekly. The system's stability means that daily operations can be handled without in-depth technical skills, though access to a developer could be beneficial for occasional maintenance or developments. The software relies on a tech stack comprising Express.js, TypeScript, and PostgreSQL.
Further information is available to serious buyers, and inquiries are welcomed.
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