A website and newsletter focused on cryptocurrency, with over 20,000 unique monthly visitors and more than 30,000 subscribers, is available for sale. Among these subscribers, around 50 are paid, contributing to an annual recurring revenue of $15,000. The business is being sold at a low revenue multiple, with the possibility of price adjustments depending on the speed of the transaction, as it's intended to maintain a 1x revenue multiple on the sale price.
The main revenue streams include paid subscriptions, which are experiencing a growth rate of approximately 10% weekly, and sponsorships/advertisements through the newsletter. Potential additional revenue streams, such as affiliate sales, are available but currently inactive.
The platform used is Beehiiv, costing $199 per month, facilitating easy management of content and payment processing. It has been noted that open rates and analytics have some discrepancies, largely due to privacy-focused email clients commonly used by their audience, comprising crypto and blockchain enthusiasts. Despite this, it's estimated the actual open rates may be around 30%.
The sale is motivated by the owners' involvement in multiple projects, necessitating a focus on fewer ventures. They believe there's significant potential for the newsletter under new ownership, particularly in converting more subscribers into paying ones and exploring new revenue avenues. The asking price considers industry standards, with negotiations possible for buyers who can transact swiftly using cryptocurrencies like ETH, USDT, or USDC.
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