The service described revolves around an AI-driven tool designed for educators, specifically school and college teachers, to efficiently grade student essays. This tool operates on a subscription model with three tiers, currently boasting 61 monthly subscribers. Impressively, over 15,600 essays have been graded with the help of this application, and more than 12,600 teachers are registered on the platform. The business ranks within the top three results on major search engines for relevant key terms, suggesting strong online visibility.
Educators in both schools and colleges form the primary user base, with institutions potentially benefiting as well. The platform is built using Bubble technology and integrates AI capabilities from OpenAI. Despite its success, the business has yet to tap into various growth opportunities, particularly in the B2B sector. There is significant potential to engage educational institutions directly for broader enrolment, as no dedicated B2B marketing initiatives have been executed thus far.
Moreover, the business could leverage its extensive database of educators by utilizing targeted email newsletters and communications to keep them engaged and informed about new offers and promotions. Additionally, there is an unexplored avenue in paid advertising on social media platforms like Facebook and Instagram, which could further enhance the business’s reach and subscriber base. Overall, while the platform has established a solid foundation, multiple opportunities remain to amplify its growth through strategic marketing and partnerships with educational entities.
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