The business was established upon identifying an opportunity within the market for halo hair extensions, which offered a less damaging and more convenient alternative to traditional hair extensions like clip-ins and tape-ins. Recognizing a gap in the market, the founders enhanced their digital presence and offerings, surpassing competitors whose subpar websites and advertisements were still yielding significant revenue. Their product, focusing on women with thin hair, addresses several issues of traditional extensions and offers a quick, affordable solution, encapsulated by their slogan: "Thicker, longer hair in seconds." The business is being sold to allocate time to other ventures. It has achieved prominence as a leading brand of halo hair extensions, and the founders seek to focus on other projects. Products are fulfilled via suppliers in Shenzhen, China, permitting global distribution, mainly to the USA, UK, Canada, and Australia. Orders are processed automatically, shipped within 48 hours, with the dropshipping model eliminating inventory holding costs. The popular halo extension sets are offered in various lengths and styles, sold at significant profit margins. The business's marketing utilizes Meta ads, Google ads, and email marketing, managed by an agency. Content creators from platforms like TikTok and Instagram contribute to advertising content. Growth strategies focus on website optimization, customer feedback, and new offers and bundles, enhancing customer engagement. Included in the sale are domains, brand collateral, digital assets, social media accounts, a large customer list, and supplier contacts, with post-sale support provided.