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This is a premium Australian e-commerce brand specializing in luxury silk accessories, recognized for its strong presence in the beauty and wellness space. With six years of success, the business has demonstrated impressive growth, achieving a 33.9% YoY revenue increase and maintaining a strong 25.94% net profit margin. Generating $863K AUD in revenue in 2024 with a 26.75% profit margin, the brand thrives on efficiency, requiring only 10 hours of operational time per week due to outsourced fulfillment and ad management.
With a loyal and engaged customer base, the brand boasts a 15.69% repeat purchase rate, over 1,255 five-star reviews, and 20,000+ email subscribers. Its premium silk products, including sleeping caps, pillowcases, and scrunchies, cater to beauty and wellness enthusiasts, luxury shoppers, and the gifting market. Sustainability is a key appeal, with eco-friendly packaging complementing its high-quality mulberry silk offerings.
This business offers immense growth potential through content marketing, SEO, new product lines, influencer collaborations, and international expansion. Strengthening email marketing and paid social media advertising can further enhance revenue. With a highly automated business model, minimal owner involvement, and a scalable foundation, this is a rare opportunity to acquire a thriving, profitable brand. The founders are moving on to new ventures and offer three months of transition support, ensuring a smooth handover. This business is an ideal acquisition for an investor seeking a high-margin, low-maintenance business with strong growth prospects.