SketchThis is a software-as-a-service (SAAS) offering that integrates with the popular 3D modeling tool, SketchUp, which boasts over 30 million active users. This plugin is specifically designed for kitchen design, allowing professionals to efficiently create 3D kitchen models in a fraction of the time traditionally required. The service targets architects, kitchen designers, and interior designers, providing them with a tool tailored to their needs by fellow certified kitchen designers. The business model of SketchThis is centered around a subscription framework that allows users varying levels of access based on their needs for functionality and support. Additionally, the platform employs a freemium approach, offering basic tools at no cost to attract users, while enticing them to upgrade to premium tiers for enhanced features and greater customization. This strategy effectively accelerates user acquisition and creates a pathway for converting free users into paying customers as their design requirements grow. Technologically, SketchThis is built on a straightforward framework. The website is hosted on Wordpress, and subscription management is facilitated by Memberful. Promotion efforts utilize Google Adwords and Facebook ads. Financially, the company has experienced steady growth over its decade-long existence, maintaining operating costs below 2% of its revenue. The business is run in an extremely lean manner, highlighting a significant potential for growth if investment is directed towards marketing and content creation.