The business revolves around selling electric cooking pots through platforms like TikTok Shop and Shopify, benefiting from a strong social media strategy and affiliate marketing. With an established presence, the product garners positive customer reviews and maintains steady sales with minimal advertising, leveraging TikTok's viral potential and affiliate partnerships. The business ensures quick delivery times, utilizing a U.S.-based warehouse with 440 stocked products, facilitating efficient shipping within 2-5 days. The marketing strategy is bolstered by 10 TikTok Shop affiliates who enhance visibility and drive organic traffic by posting and engaging with audiences regularly.
The social media outreach includes a TikTok account with 52,000 followers, Instagram with 22,000 followers, and a smaller YouTube presence, highlighting an engaged audience base. The business model emphasizes ease of operation and scalability, allowing for potential growth through influencer collaborations, enhanced daily content, and planned advertising on platforms like TikTok and Facebook. A few hours a week are spent managing operations such as order fulfillment and affiliate interactions, signaling an efficient setup ready for seamless transition to new ownership.
Financial reports confirm steady growth, driven by strong organic sales facilitated by affiliate marketing and positive word-of-mouth, with potential for further expansion through paid ads and product diversification. Assets available for sale include the established social media accounts, an active TikTok Shop with positive reviews, and the affiliate network. The business was initially funded through personal savings, avoiding external financing, and currently operates profitably with scalable growth opportunities by expanding influencer networks and enhancing advertorial efforts.
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3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
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1. Agreements & Contracts.
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