Established four years ago, this eyewear business aims to provide customers with stylish and affordable eyewear options. The brand places significant emphasis on quality, utilizing Italian materials for production in Athens, Greece, and has invested extensively in product design and marketing endeavors. Renowned for high-quality acetate sunglasses, the brand currently offers three collections: two for men and one for women. Each pair comes packaged with a cleaning cloth, a PU leather case, and a box. Some eyewear models feature polarization and distinctive acetate combinations exclusive to this brand. Despite the high-quality offerings, the business owner has struggled with marketing and believes the brand presents a substantial opportunity for someone with proficient marketing skills. Over the past four years, approximately 6,000 pairs have been sold, primarily through basic marketing tactics, indicating potential for growth with improved promotional strategies. The current inventory, valued at around $125,000, comprises approximately 5,000 pairs housed in a warehouse in New Jersey. The owner is seeking to sell the business, offering the entire inventory at cost price, plus a discount. This proposition presents a compelling opportunity for potential buyers to take advantage of the existing high-quality products and further capitalize on the brand's untapped marketing potential.