The skincare brand has achieved 17.23 million euros in lifetime sales, demonstrating impressive growth, especially a 221% increase in 2023. The brand maintains a strong reputation, as evidenced by over 3,220 Trustpilot reviews with an average rating of 4.3 out of 5. It has a robust email subscriber base of 321,624, with an active customer list of 120,000, facilitating immediate marketing outreach. The company's conversion-optimized website, developed with the help of a specialized agency, enhances sales efficiency. Marketing efforts are substantial, with 5 million euros invested in META advertisements and 400,000 euros in influencer campaigns, yielding a 1.8 ROI. Efficient logistics are supported by stock systems in both China and France to ensure global distribution.
Operations are focused on selling high-quality skincare products through e-commerce, primarily driven by a mix of META ads, Google ads, and influencer collaborations. Key tasks include ad creation, managed by a team that dedicates extensive hours each month, customer acquisition managed by three media buyers, and regular product releases. The after-sales service is handled by a dedicated team, while aggressive email marketing campaigns engage potential leads. Due to streamlined systems and experienced teams, owner involvement is minimal.
Financially, the brand has shown rapid growth from sales of 1 million euros in 2021 to 8.6 million euros in 2023, maintaining a 31% repeat customer rate. Although recent VAT changes affected margins temporarily, renegotiations have stabilized profitability. The brand includes all necessary assets, making it a turnkey business opportunity with potential for further scaling through product expansion and enhanced marketing strategies.
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