This business is a renowned membership CRM and association management platform, was established over 23 years ago, serving professional associations and unions across Australia. The platform uniquely caters to membership management needs, including subscriptions, LMS, events, and community engagement, fostering strong client relationships with negligible churn rates under 1% over five years.

Current key financial metrics for FY 2024 indicate revenue of AUD $3.8M, with 55% being recurring revenue. The client base includes 22-25 clients with long-term contract durations of 3-5 years and a significant lifetime value estimated over a decade per client. The operational team comprises two co-founders, a Customer Success Manager, and 18 employees focusing on tech development and project management. The founders lead new business generation and strategic direction.

Client acquisition is mainly through word of mouth and event promotions.  The business provides sophisticated CRM services with competitive pricing and offers products like the centralized Member CRM, a new Member Hub tool. Despite not yet achieving profitability due to heavy R&D costs, the business is positioned for growth, focusing on U.S. market entry, product refinement, and client scaling. Strategically positioned within an underserved niche, the business's main competitors offer less specialized solutions. Growth opportunities abound, especially in the U.S. market and with product enhancements.

The business is for sale as the founders seek experienced leadership for global expansion and new ventures. The platform offers substantial scalability, market expansion potential, and a loyal client base, representing a unique acquisition opportunity.