The business, registered in Ontario, Canada, generates its revenue primarily through e-commerce sales via Shopify, maintaining strong recurring revenue with an average order value of $240. It boasts a robust manufacturing exclusivity agreement and operates with minimal seasonality. The company maintains an extensive email list of over 80,000 subscribers and has demonstrated growth since inception, leveraging a third-party logistics partner and holding a US Trademark. The entire team, consisting of various contractors across financial, creative, and customer support roles, will remain during a transition period post-sale. The current owner, enjoying minimal administrative involvement, is willing to assist during the transition, offering consultancy and operational support for six months post-sale.
Operations are predominantly overseen by contractors, with some individuals adopting hybrid roles to ensure smooth functioning. The owner engages minimally, focusing on marketing and strategic growth discussions, with Facebook serving as the primary traffic driver. Recent months have fluctuated financially due to refund rates, but these have stabilized following the implementation of a final sale policy. Despite occasional profitability dips, the business capitalized on a successful Q4, quadrupling sales from October to December.
Potential growth opportunities include expanding sales channels and product lines, enhancing customer engagement, and refining marketing strategies. The owner intends to sell the business to focus on a portfolio of brands primarily utilizing Facebook for direct response marketing, allowing a new buyer to capitalize on multi-channel growth opportunities. Included in the sale are Shopify accounts, domains, Facebook business accounts, creative assets, customer lists, and all associated business relationships and systems.