A private-label Amazon business, launched in late 2014, achieved over 1 million in sales in its initial years. The business thrived for six years, but the owners faced challenges during the Covid pandemic, which coincided with a cross-country relocation and the start of a new local service venture in 2021. As a result, the attention and investment in the Amazon business waned, leading to a gradual decline. Despite this, 2023 sales reached $426k, a respectable figure given the minimal effort invested. The owners believe the business's decline, exacerbated by not purchasing new inventory for 2024, can be reversed with renewed investment.
This brand is beloved by both the owners and customers, boasting strong reviews, excellent customer feedback, and health ratings. It also has significant growth potential and benefits from substantial unpaid user-generated content, including features in notable publications like Travel+Leisure. As a transparent and family-owned business, the owners are committed to assisting potential new owners in achieving success. They intend to sell the existing inventory valued at approximately $11,700 and will introduce the buyers to reliable suppliers to ensure quick restocking.
Additionally, a vast library of professional lifestyle photos of the products is available to aid the new owners. The current owners desire to transfer their cherished brand to someone who will nurture it with the same dedication it received in its early days.
Flippa’s platform is free for buyers. Here are our tips for first-time buyers:
Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
You can conduct this yourself, or use our new official due diligence service. We provide a deep analysis, identify hidden risks, and independently assess the value of the business. Packages start at $1,000. Learn More