This business is a profitable brand specializing in affordable, high-quality sports sunglasses, priced between $15 and $20. It operates within a unique niche with minimal competition, successfully leveraging Instagram for targeted marketing to sports and outdoor enthusiasts. The company sustains strong profit margins with a cost of goods ranging from $5 to $6, and peak monthly profits reaching up to $40,000. It showcases immense growth potential through marketing diversification, influencer partnerships, and expanded product lines. Daily operations, requiring only 1-2 hours, include managing ad campaigns, order fulfillment through a third-party supplier, and customer service. The business’s scalable model suits entrepreneurs with limited time. The customer base is primarily domestic (USA and Canada), with rising international interest. Effective Instagram collaborations have secured a returning customer rate of over 12%. Many customers become repeat buyers due to the brand’s affordable, stylish offerings and positive customer reviews. With consistent revenue and a cost-effective pricing strategy, the business demonstrates strong profit margins. Sales trends reflect seasonality, with increased activity during summer and holiday periods. Temporary sales dips can be attributed to reduced advertising, not market performance. The business began as a college project and holds strong branding, domain authority, and a loyal customer base. The sale includes the domain name, website files, social media and ad accounts, and supplier contracts. New owners will receive guidance on critical operational workflows, presenting a turnkey opportunity for scaling in the sports sunglasses market.