Founded in August 2020, a fintech company in Kuala Lumpur, Malaysia, operates within the Buy Now, Pay Later (BNPL) market, offering payment processing and revenue-sharing services. The business boasts a Gross Merchandise Volume (GMV) of $2,729,398 and a net revenue of $287,645 over the last twelve months, with a net profit of $6,148.19. Established with a user base of 56,525 customers and 1,657 merchants, this company presents an enticing acquisition opportunity within Malaysia’s BNPL sector. Key investment highlights include the company's strategic market positioning within Malaysia's burgeoning BNPL market, featuring significant barriers to entry that limit competition to a few active players. The firm maintains strategic partnerships with both local and international payment processors to optimize operations and user experience. This scalability, supported by a strong technological infrastructure, creates robust growth potential in Southeast Asia. Originally bootstrapped by three founders who chose sustainability over venture capital, the company has outlasted numerous competitors to secure a strong market position. The business model revolves around integrating BNPL solutions into merchants' point-of-sale systems, generating revenue from merchant fees, late fees, and specific user services. Operations benefit from automated processes, a proprietary CRM system, and strategic partnerships, maintaining efficiency with a lean internal team. The target market includes merchants and low- to middle-income customers preferring flexible payment options. Facilitated by the network effect of merchant partnerships, customer acquisition is cost-efficient. Strategically positioned for regional expansion, product diversification, and local market growth, the company is valued at $175,000 USD, representing 0.6 times its net revenue, offering significant value to potential buyers. A Manhattan-based M&A advisory firm is facilitating the sale.