The company under discussion is a prominent player in the hairstyling tools e-commerce sector, appealing principally to women aged 14-65, with a particular emphasis on those over 30. Its leading product, a versatile hairstyler, addresses consumer needs for professional-grade results without the salon expenses. The company operates both localized stores across several European countries and a global store, offering region-specific purchasing options while maintaining scalable infrastructure. This enables it to efficiently respond to diverse market demands and positions it for growth, making it an attractive acquisition opportunity. The brand's marketing strategy relies on targeted Facebook ads and influencer collaborations, especially with women over 30, ensuring precise audience engagement. Its unique selling proposition lies in offering easy-to-use, professional-quality tools accessible to a broad audience, distinct from niche, premium brands. Recommendations for sustained growth include community building, regional marketing, and emphasizing the product’s emotional appeal. The operational team, consisting of various roles from media buying to customer support, works in cohesion to ensure smooth operations. Key assets ready for transfer upon sale include social media accounts and a comprehensive content repository, supporting further marketing and operational continuity. Potential growth avenues involve expanding product lines, broadening influencer partnerships, and enhancing digital engagement. The company maintains steady revenue and, with strategic focus, is projected to achieve substantial annual income. It presents a valuable acquisition option for anyone aiming to grow within the beauty tools market.