The business in question is a sock company that has been operating successfully for four years. All operational components, including stock, packaging, website, and social media platforms, are part of the sale offering. Operating out of a single residential location, the company maintains low operational costs due to minimal storage requirements and low shipping expenses. Its main revenue driver is the online sale of gift boxes containing four pairs of socks, catering to customers across the UK. The market potential is significant, requiring more effort and attention to capture relevant customer communities. Currently, growth is static, attributed to the founder's change in personal circumstances leading to less dedicated effort. The customer base for this predominantly men's product is divided equally between male and female purchasers, reflecting its strong gifting focus. Key customer acquisition channels involve organic social media reach and targeted paid advertising during peak purchasing periods like Father's Day and Christmas. Financially, the business maintains steady revenue, heavily dependent on peak gifting seasons. Overheads are minimal, primarily involving insurance and accounting expenses. The founder, who is dedicated to other business commitments, seeks to sell the company due to insufficient time to manage it. Despite this, the company exhibits robust potential to scale, indicated by a low returns rate and opportunities to diversify into other product categories. Notably, the brand has been endorsed by several public figures, boosting its market credibility.