The Flow Collective is a jersey apparel brand centered on the theme that mountain biking is a collective experience. Over the past year, substantial investments have been made to expand its online mountain bike club community. Now for sale, the brand includes £11,000 in retail stock value, a UK trademark, an Instagram account with 3,633 followers, a Discord server with 650 active members, and an email list compiled from MTB shops and influencers. The Discord platform serves as a hub for the community, featuring custom bots for engagement, such as Strava integration and MTB-related assistance. The brand’s economic foundation is high-quality, artist-designed jerseys, which are notable in the MTB apparel market. Each jersey is a limited edition, paired with a collectible trading card to encourage collectibility. Crafted in Turkey, these jerseys are recognized for their superior comfort and quality. Collaborations with artists have resulted in unique designs for jerseys, tees, and posters, although several designs remain unused. The sale is prompted by the owner's growing family and other business priorities. With a strong foundation already established, the brand offers significant growth potential through influencer partnerships and advertising strategies. The owner believes this venture presents a unique opportunity for someone passionate about mountain biking to further develop and scale the brand. This is an invitation for interested parties to take over and build upon the groundwork established by Flow Collective.