Founded in 2012, a wholesale eCommerce business engages primarily in the beauty category across multiple platforms, including major online retailers. With over ten years of operation, it has distinguished itself by sourcing high-margin, in-demand products in a stable market. The current owner, with a background in consulting at a significant corporation, launched this venture leveraging their expertise to maximize margins via wholesale channels. The business boasts strong industry relationships and a reliable supply chain, poised for growth under new ownership. Key operational highlights include a specialized focus on beauty products, maintaining profit margins between 25-35%, and holding inventory valued between $200k to $300k. A team of six employees ensures efficient operations: two handle administrative tasks while four manage warehouse duties. An impressive 85% of traffic is organic, minimizing customer acquisition costs. Operating with minimal owner involvement of roughly three hours daily, the business benefits from established manufacturer and distributor connections. It’s strategically positioned to grow through new market entries and expanded sourcing. Monetization primarily arises from sales on various platforms, with organic marketing channels proving most effective. Potential growth can be realized by tapping into unutilized marketing avenues, especially on certain platforms. Financially, the business experiences consistent revenue with investment in inventory exceeding $200k monthly. Growth opportunities include market expansion outside the U.S., enhanced advertising, and new product lines. The owner seeks to sell due to family commitments but offers transitional support to ensure continuity. This established eCommerce enterprise presents an attractive opportunity for a new owner to leverage existing strengths and explore untapped markets.