The business being discussed is a low-maintenance video animation software with a notable 90% profit margin, generating $21,000 in trailing twelve-month revenue. This software allows users, regardless of their animation skills, to create animated videos for marketing, education, or entertainment purposes. It features a user-friendly interface and a diverse library of characters, animations, backgrounds, and other assets. The product is available in multiple languages, including English, Spanish, Portuguese, and French, and is complemented by various upsell options.
The business is primarily focused on tier-one countries and has built a strong online presence through extensive SEO, Google Ads, and Facebook Ads campaigns. It operates with exclusive reseller partnerships in Japan and Brazil, sharing a 50% rebate on sales in these regions. Financially, the business has demonstrated significant profitability with a reported $19,000 in trailing twelve-month profit. The minimal operational requirements include about 30 minutes of daily involvement for customer support, aided by a ticketing system, canned responses, and a comprehensive knowledge base.
The business is transitioning ownership due to the current owner’s retirement plans, and they believe a larger company could enhance its growth further. For a seamless transition, the sale includes three months of post-sale support. The technical framework of the business is built on VueJs, Laravel, and Unity3D, emphasizing its robust nature. The business has a solid reputation, competing with industry names and receiving high ratings on platforms like Capterra and G2.