An innovative company has established itself as a leading creator of comfortable D+ underwear, specifically designed to address the frustrations of women with larger cup sizes. Launched in 2020, the brand has gained recognition for its signature products, the Freedom Bra and Freedom Sport Bra, which offer shape and support without the discomfort of wires. Over two years of innovation led to a bra that combines a modern, soft aesthetic with practical functionality for larger sizes. The business operates with a streamlined model, managed by a single founder. Achieving a consistent product rating of 4.7 out of 5 stars, it was also voted ‘bra for big boobs’ by a notable publication in 2024. Despite minimal advertising expenditure, the business generates over £100k in annual revenue and maintains an inventory valued at £162k. The brand name is trademarked and supported by retail partnerships with well-known stores. Manufacturing takes place primarily in Sri Lanka with an alternative partner in China, ensuring products meet high certification standards. The company’s logistics are facilitated by a warehouse in Northampton, UK, with further expansion into the USA. Primarily selling directly through its website, the business is also stocked in 48 stores across multiple regions, with a Shopify platform managing wholesale orders. Following years of development and successful trading, the founder has decided to sell the business to focus on personal priorities, confident in passing on a well-regarded brand poised for continued growth.