The newsletter creation and distribution software, a unit tailored for large enterprises, is up for sale following a 2023 restructuring. This unit is highly stable and profitable, already utilized by around 15 top companies in France. The sale will include the technology, client portfolio, domain, contact database, and supporting content, with a priority on ensuring a seamless transition for the buyer.
The target clientele comprises major accounts focused on employee communication within diverse sectors, including industry, retail, and finance, among others. Key client attractions include the platform's technical compliance with security, GDPR standards, ease of use, custom template design, user autonomy, and responsive support.
The software acts as a "Mailchimp" equivalent for internal corporate communications, built on an open-source framework with added features to meet high privacy and security standards required by large enterprises. It operates via two revenue streams: one-time setup services including template creation and software training, and an annual subscription for licensing, message volume, and support.
Growth investments were halted over a year ago, but the existing client base was developed through events, content marketing, email marketing, and outbound sales techniques. The operations involve a post-contract setup phase and ongoing support, requiring minimal monthly dedicated support and technical time. Financially, the business boasts a stable long-term customer base, high profitability, and promising growth potential via cross-selling and upselling opportunities.