The business offers an eco-friendly bamboo toilet paper product with a significant opportunity for growth within the environmentally conscious consumer market. With a presence on Walmart, the brand has a foundation for future expansion, taking advantage of low competition in the bamboo toilet paper segment. Each sheet is 25% larger than standard, focusing on softness and durability, providing a valuable proposition for customers. Despite limited marketing, the brand experiences passive sales and high customer loyalty, suggesting a potential for scale with robust marketing strategies. Currently, sales are primarily conducted through Walmart and Shopify, and existing subscription customers contribute to stable revenue streams. The business operates with minimal management input, as a third-party logistics (3PL) warehouse manages fulfillment operations. To drive sales, the new owner could focus on enhancing marketing efforts by dedicating 5-10 hours per week. The domestic customer base benefits from organic searches and the Walmart marketplace, which has not employed paid marketing strategies. Increased engagement could be achieved through email marketing and social media. Financially, the business maintains low overhead due to its 3PL partnership, offering solid profit margins. There is considerable growth potential through influencer marketing and SEO optimization, particularly utilizing platforms such as Shopify Collabs and TikTok Shop. The brand, initially designed as an eco-friendly alternative, needs a dedicated focus to expand in the US market due to the current owner’s shift in focus to Europe. A new owner can immediately take over with 1,500 boxes ready for sale without urgent restocking concerns.