The product is a children's scooter with an innovative skateboard-like design, featuring an extra-wide bamboo board that allows kids to place both feet side by side for easy cruising. Unlike the predominantly plastic options available in the market, this scooter emphasizes a robust and sustainable design. The target demographic includes urban, sporty families who prioritize style. There are opportunities for product expansion with various color options and accessories. The business is currently driven by B2B customers primarily in Europe, particularly Germany and Switzerland, with aspirations to expand further across Europe and internationally. There is significant potential to grow the B2C aspect via an e-commerce platform, necessitating strategic marketing investments and dedicated personnel to manage both B2B and B2C channels effectively. Despite some customer interactions post-sales, the business operates part-time alongside other primary occupations. The manufacturing partner is based in China, known for expertise in kids’ scooters and bamboo products. The business hosts several loyal B2B customers, mainly retailers and distributors in Germany. Some previous customers need to be re-engaged following a downturn in the economic climate in 2023 across Europe. Financially, 2023 was the peak year with revenue around 48,000€, boosted by an active sales campaign at a toys fair and engagement with distributors and retailers, especially during peak seasons like Easter, Summer, and Christmas. In 2024, sales activities were reduced, with focus maintained on recurring clients. The business sees substantial B2C potential and possesses professional marketing materials to enhance brand establishment, accompanied by plans for new color variations and accessories.