A 5 year old baby/kids and women's ecommerce apparel store with a proven consistent customer return rate of 33% and 12 month AOV of $61 and conversion of 2.53%.
The business, currently managed by a sole owner who took a four-month maternity leave in 2024, experienced a drop in annual sales, yet it maintains a highly engaged customer base with substantial earning potential. Key highlights include a 33% customer return rate, an average of 775 orders per month, and a net margin of 74% on top-selling baby and kids bamboo products. The business boasts an average order value of $61 and a 2.53% conversion rate. Successful wholesale partnerships have been established through a prominent brand portal, and strategies such as a brand representative team, an affiliate, and loyalty programs are in place. The supply chain is robust, with reliable manufacturers in China handling product sourcing and freight forwarding to a destination in Texas for order fulfillment.
The target market consists of women aged 20-60, and marketing is primarily conducted through social media channels like Instagram and Facebook. Although minimal ad spending has been employed, there is potential for enhancing advertising strategies for growth. Financially, inventory and advertising are the primary expenses. The business is operated by the owner, including tasks like order fulfillment and marketing, with design outsourced to a graphic designer. The current operation requires 4-7 hours weekly, with potential scaling opportunities if 10-15 hours are dedicated. Growth prospects are promising if time investment is increased, and the owner is willing to provide a roadmap and consulting services for future product releases. The business is for sale as the owner intends to focus on family.
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