A family-run women's footwear business is looking for new ownership due to the current owners' personal and professional commitments, which have limited their ability to continue growing the venture. Despite their lack of prior experience in the e-commerce or fashion industry, the founders have established a promising foundation. The business boasts a diverse inventory of over 200 shoe models ready for immediate sale, appealing to a wide audience. Furthermore, a significant social media presence has been built, with an Instagram account boasting 40,000 followers. Although the account's reach has recently waned due to a shift in focus, it remains a valuable tool for running targeted advertising and engaging with users through strategic marketing. Additionally, the business benefits from a loyal customer base of over 800 newsletter subscribers, many of whom are repeat buyers, providing a dependable source for repeat sales and marketing promotions. While challenges exist in balancing sales and advertising costs, the founders are confident in the value and potential scalability of the business. The infrastructure is in place for considerable growth, including a large social media following, engaged customer base, and ample inventory. The ideal buyer would be someone with experience in e-commerce or digital marketing, looking for an opportunity to expand a brand in the women's fashion sector. The new owner will acquire all business assets, such as the Instagram account, customer database, and existing stock, offering a robust starting point for future success.