AU-based Sports SaaS that is digitizing playing sport. Strong YOY growth and 40% in the last 6 months! Low revenue churn rate of 1.3% and an app for 170K+ users
A payments processing platform is revolutionizing how sports teams manage fees and registrations, particularly in Australia. Initially launched in 2019, this B2B SaaS solution helps sports teams and clubs streamline their administration by digitizing payments, significantly reducing manual reconciliation and follow-up tasks. As of 2024, the business boasts over 400 organizations using its services, handling over 50,000 payments weekly with an estimated Gross Merchandise Value of $40-$50 million annually. The platform's success is partly attributed to the 200,000 registrations and robust client retention, with 17 of its initial 20 clients remaining after four years.
The founders, driven by their personal experiences of managing sports fees, have built a team in Queensland, managing operations, finance, sales, marketing, and customer support internally. With plans for growth through new revenue channels and potential partnerships, they aim to extend their reach further through international expansion and additional marketing efforts. They are exploring opportunities like in-app advertising and subscription models to diversify revenue streams.
Significant investments are being made in developing a new app that promises enhanced user engagement and advertising potential, expected to be a critical asset for future business acquirers. With an average daily processing of 5,000-8,000 payments resulting in $3,500-$5,500 of daily revenue, the platform ensures a steady cash flow. As the business scales, key opportunities include expanding markets beyond sports and leveraging untapped advertising revenues. The potential for growth remains robust, driven by an expanding client base and innovation in service delivery.
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