The business is experiencing substantial success, with expectations of 100% year-over-year revenue growth and maintaining high profit margins of over 40%. Its main product holds the top bestseller badge on a major online retail platform and boasts strong customer satisfaction with ratings of 4.6 and 4.8 stars on notable review sites. The company operates with a lean business model consisting of 10 SKUs, focusing on gravity-fed water filtration systems and coffee machine water filters. This efficiency results in a remarkably low return rate of 1.7%. Operations are streamlined by relying on just two long-term suppliers, which supports high customer satisfaction and efficiency. The brand benefits from word-of-mouth promotion, as customers frequently recommend the products, driving repeat sales and cultivating a loyal customer base. With minimal effort needed to maintain relationships, this strategy supports a strong customer lifetime value. Looking ahead, the company plans to grow its brand presence by creating profiles on social media platforms to foster a community. The introduction of paid advertisements is intended to increase website traffic. Expansion efforts will focus on entering other European and U.S. markets by translating their site and applying successful strategies from their current market. In 2025, the company aims to diversify its product range by launching new items such as a water filter jug, filtering bottle, filter straw, and on-tap system.