[Confidential] is a UK-based platform focused on monetizing user data from mobile apps, offering a software solution that allows app publishers to earn revenue by sharing collected location and network usage data with telecom operators and analytics firms. Founded officially in April 2023 after three years of beta testing, the company quickly reached nearly £900,000 in revenues, with a net profit of £296,320, and valuations ranging from $2.6M to $3M. The company's business model relies on partnerships with app publishers, currently exceeding 50, and data buyers, primarily telecoms, with the revenue generated via CPM rates, of which 20-30% is retained by the company. The platform garners data from millions of users through 200 integrated apps with scalability that could increase by venturing into the iOS ecosystem. The company's operations are streamlined across a three-member team, with automated systems and remote work arrangements. Key roles include the CEO and CTO, focusing on strategy and technical management, respectively, and an account manager overseeing client communications. Future growth opportunities include expanding the partner network, developing iOS compatibility, and optimizing data sales through enhanced pricing strategies. Despite growing demand for data monetization solutions, [Confidential] stands out due to established partnerships and advanced technological infrastructure. The sale of the company, which both owners intend to pursue, results from their desire to focus on app development, recognizing an opportunity for strategic growth under new leadership with ample resources.