Key Highlights: An online store specializes in bifocal sports sunglasses, focusing on ecommerce and direct shipping. It uses a popular ecommerce platform for its operations. Operations: The company operates primarily through its online platform, allowing customers to browse and purchase bifocal sports sunglasses with various magnification options. It sources products from a single supplier and manufacturer, producing items to specific specifications and branding them under its name. The store offers direct shipping to enhance the shopping experience and ensure quick product delivery. Customers: The business targets cyclists and other users needing magnification to read GPS devices while being protected from sunlight and debris. Its customer base includes fitness enthusiasts and outdoor adventurers. The company is recognized for competitive pricing, high-quality products, and excellent customer service, which helps build a loyal following. The focus is on providing a seamless shopping experience, from product browsing to timely order delivery. Technology: The ecommerce platform is central to the company's operations, offering a user-friendly interface for managing the online store, transactions, and inventory. It also provides marketing, analytics, and customer engagement tools, enabling the company to optimize its online presence and expand its audience. Effective use of technology helps streamline operations, enhance customer experiences, and drive sales. Financials: Operating since 2022, the company has demonstrated product demand, pricing, and profitability. It is well-positioned for ongoing success with potential new ownership.