The business specializes in selling watch bands and accessories primarily to the U.S. and Canadian markets through an online platform. It has achieved $1.1 million USD in lifetime sales, engaged over 22,000 customers, and draws over 2,500 in organic monthly traffic. Additionally, the business holds a subscriber base of over 10,000 emails. Currently, there are untapped opportunities within major social media channels such as Facebook, Instagram, and TikTok. The business operates on a dropshipping model with a dedicated agent based in China, negating the need for holding inventory. Reduced performance in Google Ads has highlighted a need for a new operator adept in leveraging social media to diversify traffic sources and decrease reliance on Google Ads. This transition requires minimal time investment, with customer support being the most significant ongoing task. Approximately 70% of the customer base is female, acquired mainly through Google Ads and SEO, while the potential for expansion into new markets remains promising due to the dropshipping model. Financially, the store was established in 2021 and enjoyed immediate success, remaining profitable until mid-2023, when changes to Google Ads impacted its profitability. To ensure future viability, developing and executing a robust new marketing strategy is essential. The ideal new owner would possess expertise in social media advertising or influencer outreach to fully exploit the business's potential. Additionally, there's a potential strategic shift toward a 3PL model from dropshipping that can be explored.
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Before making an offer
1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
Connect with a US-based lawyer or purchase asset-specific template legal documents via Flippa Legal.
2. Conduct Due Diligence.
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