The supplement brand in focus centers on holistic care, promoting beauty from within through sustainable and ethically crafted products. Its offerings prioritize effectiveness, vegan ingredients, and cruelty-free practices, backed by refillable glass jars, local production, and CO2 compensation. The brand’s commitment to environmental responsibility extends across its operations. With a monthly recurring revenue of 56K, projected to reach 750-800K within a year, the brand's growth is driven by its values of health, beauty, and sustainability. It leverages a lean team to maintain operational efficiency and focuses heavily on subscription models, increasing the customer lifetime value (LTV) significantly over time. Subscriptions show an LTV increase from €96.71 after three months to €332.52 after two years. Return rates remain low, even when promoting subscriptions. The brand's subscriber base stands at 2,000, supported by 4,000 Trustpilot reviews averaging 4.5 stars. Monthly revenue is approximately €210,000, primarily from the Netherlands (86%), followed by Belgium (13%), and the wider EU (1%). The company conducts all branding internally, ensuring alignment with its mission of holistic health and sustainable packaging. In logistics, the brand collaborates with a leading fulfillment service, with products manufactured in the Netherlands. Marketing involves a mix of in-house creative efforts and external agency expertise for broader reach on platforms like Meta, TikTok, and Google Ads. This integrated strategy aligns with the brand's commitment to sustainability and consumer well-being.