The summarized content describes an anonymous content site focusing on food and drink that has been operating since 2012. This site generates revenue primarily through advertisements and affiliate links, utilizing platforms such as QuickBooks, Amazon Associates, and Mediavine. The site is supported by a team that includes an accounting/bookkeeping team and three long-term virtual assistants who manage social media and content creation. The current owner is willing to help transition the business if needed.
The site operates a daily newsletter with 30,000 active subscribers and dedicates 30 hours per week to managing content and SEO to encourage growth. The audience mainly comprises users from the USA, with Canada, the UK, and other regions contributing smaller percentages. The site has a high average engagement rate of 69.15%, with the majority of users aged 25-34 and 35-44, predominantly female.
Social media presence includes thousands of followers across platforms like Facebook, Twitter, Pinterest, YouTube, and TikTok. Financially, the site has earned over $1,000,000 in the past two years, with 98% of revenue deriving from ads, underpinning its low 3% expense rate. The business has significant potential to expand by hiring an SEO firm to boost web traffic and a full-time employee for content creation. Further opportunities lie in growing the newsletter and subscriber base.
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1. Look for verified sellers. Sellers should verify their email, phone, and government ID. When a seller has completed all verifications, we identify them with a checkmark like this:
2. Review financials. Financials are seller-provided inputs. Always ask for verified financials. Ask for a tax return or request access to their dashboard. if it’s an ecommerce store get a transaction report.
3. Review traffic. Sellers can grant you access to Google Analytics. Ask for read-only access to verify site traffic.
4. Schedule a call. Communication is key. The best way to find out more is to speak directly with the seller. For your protection, keep all communication within Flippa.
5. Make the offer on Flippa. We’re here to help. Flippa does not charge buyers and by making an offer on Flippa you’ll get access to our post-sales support team.
1. Agreements & Contracts.
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2. Conduct Due Diligence.
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