This e-commerce business specializes in personalized Christmas ornaments and gifts, having established a strong market presence since its inception in 1982 and online operations since 1999. Acquired by a larger company in 2019 and relocated to Ohio in 2020, the business stands out as the largest online retailer of hand-personalized ornaments, offering over 5,000 unique designs primarily from October to December. It operates from a sizable warehouse in Ohio, with a lease until mid-2025, and employs a mix of full-time, part-time, and seasonal staff to manage peak seasonal demand efficiently. The business is entirely online, providing scalability, low overhead, and a broad market reach.
Financially, the business demonstrates stability, with recent 12-month revenue of $4.62 million and expenses amounting to $2.8 million, while showcasing a proforma EBITDA of $1,003,849, equating to a 21.7% margin. The company has established a loyal customer base, noted for high repeat purchase rates driven by successful catalog marketing strategies. There's potential for expansion into corporate markets and through new product lines and enhanced social media marketing efforts.
The main customers are individual consumers in the U.S., especially in the South and Midwest. The owner desires to redeploy capital into other ventures, presenting an opportunity for prospective buyers interested in e-commerce and personalized markets to acquire a well-regarded leader in this niche, with established operations and significant growth potential. This opportunity suits existing ornament retailers, strategic buyers, or individuals with industry experience seeking an attractive investment.
Manuel is a business broker with Sunbelt Midwest. He is passionate about helping his cl...
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