The app portfolio in discussion includes five language learning applications that translate phrases from English to Japanese, Thai, Korean, Italian, and French. These apps, launched 13 years ago, generate revenue through subscriptions, with a total gross revenue of $88,000 over the past year, primarily from in-app purchases. Available on iOS and Android, the user base is international, with significant downloads from countries such as the US, UK, and several others in Asia and North Africa.
Key features include the use of flashcards for learning specific words and phrases, and the option for users to record and critique their own speech. These apps provide unique solutions compared to others on the market. There are no current technological requirements to keep the apps operational, but revenue generation has slowed due to a lack of recent focus. Revitalizing the business could increase user downloads.
Expenses involve an ad hoc developer's fees for updates and new features, as well as an annual App Store membership fee. Growth opportunities include expanding technology, developing content further, and investing more in App Store marketing. App Store Optimization was previously utilized, but no paid advertising initiatives have been taken.
The founders wish to sell the apps to focus on new projects, and the sale includes the apps themselves and their source codes. The existing developer is available to assist post-sale, and both founders are based in Israel.
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